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| Feminism and the TV dinner |
CBMW does love to use this concept of feminism as their huge threat to the family. FOOD and feminism was the article that I read, and it showed to me how they don't use any history behind their beliefs. To me they took the definition of a Yuppie and replaced it with feminist.
What has fast food (whether eating out or pre-packaged) done for the feminism movement? If you think back to when these TV dinners started really hitting the supermarket shelves (or fast food icons, etc) – it would be in the late 50s and on. Which came first – the feminism movement of the 60s and 70s or the rise of food? Is there a correlation – yes, but I don’t think its the driving correlation.
Now if you read about the history of TV dinners, and YES there is actually articles on this the statement above is false. No there was no 'correlation'. The TV dinner was invented due to an over abundance error of Turkey the Swanson company had.
Relying on frozen convenience foods is nothing new -- who actually invented them, however, is a bit more contentious. Though credit is widely given to the Swanson brothers, it took a combination of a stocking error at Swanson, a light bulb idea by Swanson company salesman Gerry Thomas after a visit to Pan American Airways in Pittsburgh and some smart marketing to give rise to the TV dinner.
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The first TV dinners produced by Swanson were in answer to a problem they had with Thanksgiving turkey leftovers. Not just a few Tupperware containers, either -- we're talking about 260 tons (235 metric tons) of turkey leftovers. So they appealed to their workers to come up with ideas. Gerry Thomas had just seen the airplane-friendly compartmentalized aluminum trays used by Pan American Airways and introduced the idea to the Swanson brothers back home in Nebraska. They packaged turkey, corn bread stuffing, peas and sweet potatoes and hung their advertising campaign on the newest craze to hit the nation: TV. That year, Swanson sold more than 25 million TV dinners to hungry Americans, at 98 cents per package. TV dinners were a hit.
It sounds to me that this idea came along due to an error, and with 260 tons of turkey on the line? They needed to come up with something fast, or take a huge economic hit when it spoiled. Did they realize they were starting some ground breaking food source, and it would appeal to all those feminist's that don't like staying at home to take care of the traditional family? I have to giggle and think that they HOPED it was a hit on some level, because they had 260 tons of turkey to get rid of! Their abundance of food was the driving force, and not the feminist. I mean how many single men wouldn't love to snap those up for dinner as well? Who can blame Swanson? That's alot of turkey, and I'm sure would have cost the company PLENTY if they didn't think of something FAST! Their creative idea was a HIT!












